AirPods have become one of Apple’s biggest accessory hits, but the company faces the tough challenge of driving repeat sales in a market that’s showing signs of fatigue.
AirPods Pro
A Consumer Intelligence Research Partners (CIRP) report claims about 40% of iPhone owners use Bluetooth earbuds, with roughly 60% of them choosing AirPods. That equates to about 25% of iPhone users overall.
While a quarter of Apple’s massive installed base is nothing to dismiss, it’s also not the kind of saturation that guarantees easy future growth.
