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Apple has told developers that to stay on the App Store, they must provide detailed information about app age ratings, similar to its previous privacy nutrition labels.

Man and girl with tablet, sitting together. Symbols of hourglass, PG rating, and Wi-Fi are nearby.
Detail from Apple’s child protection white paper — image credit: Apple

In 2020, Apple launched privacy nutrition labels which required developers to specify exactly what types of private user information their apps collected. It was a slow rollout, some developers waited as long as they could, and others were revealed to collecting a startling amount of data.

Now Apple has launched a similar process that over the next few months will require all app developers to complete a similar form to the privacy one. In this case, though, it’s concerning age verification, and it’s the next step in a plan to protect children that Apple announced in February 2025.

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