Apple rarely confirms event dates far in advance, and there’s no guarantee an event will take place within its usual window. That leaves Apple fans – and anyone considering a new Apple device – wondering when the next Apple event will happen and what might be announced.
Based on Apple’s long-established schedule, recent announcements, and reliable industry rumours, we can make informed estimates about when the next keynote is likely and which products could headline it. Read on for a closer look at all of the events Apple is expected to hold in 2026, and what could launch.
When is Apple’s next event?
- The next Apple event is the WWDC keynote, starting at 10am PT on Monday June 8.
Apple’s next major scheduled event will be the keynote presentation that kicks off the Worldwide Developers Conference (WWDC26). WWDC will run from June 8-12 and the keynote will take place on June 8, 2026.
Apple will broadcast the event live so that fans can watch Apple executives reveal details of the new features and changes coming to macOS, iOS and other operating systems later in 2026. We expect the company to provide an update on its AI strategy. While WWDC is primarily a software-focused event, Apple may also unveil some new hardware products, such as the Mac mini and Mac Studio.
Usually the WWDC Keynote is hosted by Apple CEO Tim Cook, but with Cook shifting to the role of Chairman and current Apple SVP of Hardware Engineering, John Ternus, stepping into the CEO role from September, it is likely we will see more of Ternus at WWDC.
Apple event calendar 2026
| Timescale | Event theme | Dates | Products |
|---|---|---|---|
| March | Special Experience | 2-4 March | Launched: iPhone 17e, MacBooks Neo, Pro & Air, iPad Air |
| June | WWDC | June 8 | Expected: iOS, macOS, other software, Mac updates, AI news |
| September | [iPhone event] | TBC | Expected: iPhone 18, new Apple Watch |
| October or November | [Late fall event] | TBC | Possible: Macs and iPads? |
Apple has already held one “event” in 2026, although not in the traditional sense. On March 4, the company invited select media to hands-on “experiences” in multiple locations. In the run-up to that date, Apple also launched several products via press release, including the iPhone 17e, M4 iPad Air, and MacBook Pro M5 Pro and M5 Max, M5 MacBook Air and the MacBook Neo.
The next confirmed event is WWDC, which begins on June 8. This developer-focused conference opens with a keynote where Apple outlines upcoming changes to its operating systems – and occasionally introduces new hardware.
Looking ahead to the fall, Apple is expected to unveil the iPhone 18 at Apple’s usual event in September.
A second, late-fall event in October or November is possible, though less certain and typically focused on Macs or iPads.
Here’s when the 2026 Apple events might take place.
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FAQ
What will Apple announce at the next event?
WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.
At WWDC 2026 we expect Apple to unveil details of the iOS 27, iPadOS 27, the new macOS 27, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, usually the high end models targeted at power users, so we could see new Macs. This could include updates for the Mac Studio and Mac mini.
You can read more about WWDC date, times and everything you need to know in a separate article.
What time does the next Apple event start in U.S., U.K and other global time zones
The next Apple keynotes will start at 10 am PT. That translates to the following times in the countries where most of our readers live:
- U.S.: 10 am PDT, 11 am MDT, 12 pm CDT, 1 pm EDT
- Canada: as above, plus 2 pm ADT
- U.K.: 6 pm BST
- Europe: 7 pm CEST, 8 pm EEST
- India: 10:30 pm IST
- Australia: next day — 1 am AWST, 2:30 am ACST, 3 am AEST
- New Zealand: next day — 5 am NZST
The timings are generally the same for all Apple Keynotes, but can be slightly different if Apple holds the event during the period of a couple of weeks when the clocks have changed in the U.S. but not elsewhere (in 2026 the clocks will change in the U.S. on March 8 and November 1, while in the U.K. they change on March 29 and October 25).
Sometimes Apple holds events at different times, for example, in October 2023 the event was held in late afternoon in San Francisco, which meant it was midnight in the U.K.
If Apple doesn’t hold an event and instead just issues a press release that usually happens around 8 am PT, 11 am ET and 4 pm U.K. time.
How long do Apple events usually last?
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives – with Apple’s John Ternus, stepping into the CEO role in September 2026, it is likely we will see more of Ternus in future keynotes.
WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
The September 2024 event was 1 hour 38 minutes.
How often does Apple hold events?
There can be as many as four Apple events in a year:
- Spring Event
- WWDC in June
- iPhone Event in September
- Late Fall Event in October
This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all. In 2025 Apple only held two events preferring instead to announce new products via press release.
Does Apple take part in other events?
Apple doesn’t participate in big industry-wide events such as CES, IFA or E3. Instead Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events’ and it streams them live online to millions of viewers.
Does Apple ever announce products without an event?
Apple frequently announces products without a keynote event, often opting for press releases or multi-day announcement windows. In recent years, the company has increasingly reserved its large-scale media events for major flagship launches, such as the primary iPhone lineup in September, while using press releases for iterative updates or “chip bumps” that may not warrant a full hour-long presentation.
How to watch an Apple event
Apple events are typically broadcast across several digital platforms, allowing viewers to tune in from almost any device. While the company previously restricted access to its own hardware or the Safari browser, these barriers have been removed in recent years.
You can access live Apple presentations through the following official channels:
- YouTube: This is often considered the easiest way to watch. Apple streams its keynotes live on its official YouTube channel, which can be accessed via any web browser or the YouTube app on smartphones, tablets, and smart TVs .
- Apple.com: The company hosts a dedicated “Events” page on its official website. For the best experience on a PC, it is recommended to use Microsoft Edge on Windows 10 or later .
- Apple TV App: The stream is available within the Apple TV app on iPhone, iPad, Mac, and Apple TV hardware. Keynotes are usually listed in the app’s lineup a day or two before the event begins .
- Apple Podcasts: Apple also showcases its events through the Podcasts app on Apple devices, where you can watch the video presentation
You may also like to tune in to our Live Blog which will provide minute-by-minute text updates and analysis as products are announced.
Following the end of the event, detailed breakdowns will also be available on the Macworld Podcast, which can be found on Spotify, Soundcloud, and Apple Podcasts.
When is WWDC 2026, and what will Apple announce?
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When is the WWDC keynote?
WWDC will open with a keynote on Monday June 8.
WWDC will then run throughout the second week of June, from Monday, June 8 to Friday, June 12.
What Apple could launch at WWDC
WWDC is Apple’s big developer event at which it reveals plans for the operating systems that run on Apple hardware.
In June 2026 we expect Apple to unveil details of the iOS 27, iPadOS 27, a new macOS, updates to watchOS, tvOS, HomePod software, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, usually the high end models targeted at power users, so we could see new Macs.
This could include a new Mac Pro (the current model still utilizing the generations-old M2 Ultra chip). The Mac Studio and Mac mini could also get an update.
Following the keynote on the Monday, developer events and sessions will run throughout the week. You can read more about WWDC date, times and everything you need to know in a separate article.
When is the iPhone 18 event and what will launch?
Apple
When is the iPhone event?
Apple’s iPhone launch event has become a regular fixture in September (aside from 2020 event when it was delayed until October – and the early January launches).
In recent years the event has been held on September 9, so we could see Apple make the unveiling in the week of September 7 in 2026, with the event perhaps taking place on September 8 or 9.
What will Apple launch at the September 2026 event?
We can be pretty confident that the iPhone 18 series will launch in late 2026, although there may be some changes to the line up: we may see the iPhone 18 Pro, Pro Max launch in September but the iPhone 18 may be held back until the spring of 2027. There are also rumors of a folding iPhone – aka iPhone Fold launching in September.
Alongside the new iPhone 18 Pro we may see new Apple Watches. In 2026 the Apple Watch Series 12 should get a chip update, since the Series 11 is using the same chip as the Series 10 did. The Apple Watch Ultra 4 is said to be getting a fingerprint scanner.
Find out more about the September iPhone event in our dedicated article.
Will Apple have a second fall event in 2026?
Apple
Will there be a late fall event in 2026
The last time Apple held a late fall event was October 30, 2023, and before that October 18, 2021. So a late fall event isn’t unprecedented, but it is uncommon. Right now there is no way of knowing if Apple will hold a late fall event in 2026, or indeed, if it ever will again. Usually this event is to launch consumer Macs, but in recent years Apple hasn’t felt the need to hold an event to do that. Nearer the time we will know if there are big things planned that might warrant an event.
What will Apple launch at the late fall 2026 event?
Mac or iPad launches are most likely for an event in this time frame, but Apple hasn’t seen the need to hold an event to launch Macs since the Scary Fast event in 2023 when Apple introduced the M3, M3 Pro and M3 Max in the MacBook Pro. As for iPads, the last time Apple featured an iPad launch at an event was in May 2024, so slightly more recent than Macs, but the new iPads could arrive at the spring event in 2026 meaning there would be no iPad news in the pipeline by the fall.
For more information about Apple’s late fall events read: Apple’s October Event: Date, time and what will launch.
What did Apple launch at past events
So far in 2026 Apple has held an ‘experience’, which rather than being an event in the traditional sense, was a chance for journalists to get a look at products Apple had launched in the days prior, including MacBook Neo and iPhone 17e.
In 2025 Apple only held two events. The first was its Worldwide Developers Conference (WWDC) on June 9, at which it introduced the new features coming in the next version of its operating systems, and the second was the huge September 9 Apple Event where it launched new Apple Watches, new AirPods Pro and the new iPhones for 2025.
Apple doesn’t have to hold an event to launch new products though. Prior to WWDC, Apple launched a new iPhone 16e via press release on February 19, a new iPad and iPad Air via press release on March 4, and a new MacBook Air and Mac Studio on March 5.
Apple then went on to launch a new M5 MacBook Pro and M5 iPad Pro in October. No event was held to mark these launches.
In 2024, Apple held three events: one on Tuesday, May 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the AirPods 4. In October 2024 there was no event, but Apple did announce new products (iMac, Mac mini and MacBook Pro) via press release.
In 2023 there were three events: WWDC in June, an iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.).
In 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though.
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When were Apple’s past events?
Spring Apple events have been held on the following dates:
- 2026: ‘Experience’ Wednesday March 4
- 2025: No event
- 2024: Tuesday May 7
- 2023: No event
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No event
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No event
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No event
- 2013: No event
- 2012: Wednesday March 7
WWDC events have fallen on the following dates:
- WWDC 2025: June 9 (9-13)
- WWDC 2024: June 10 (10-14)
- WWDC 2023: June 5 (5-9)
- WWDC 2022: June 6 (6-10)
- WWDC 2021: June 7 (7-11)
- WWDC 2020: June 22 (22-26)
- WWDC 2019: June 3 (3-7)
- WWDC 2018: June 4 (4-8)
- WWDC 2017: June 5 (5-9)
Here are the past few Apple September event dates:
- 2025: Tuesday, September 9
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
In the past, Apple has held a second fall event on the following dates:
- 2025: No event
- 2024: No event
- 2023: Monday, October 30
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
