Harry McCracken of Fast Company has a great, in-depth story about how Apple is working with filmmakers and other creators to help them build more immersive content for the Vision Pro:
…much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting third-party developers and creators to build experiences that will help the rest of us understand what, exactly, its headset is good for. That was the goal of a Vision Pro developer event the company held at its Cupertino campus in late October.
I wrote a little about this event at the time, and met some of the creators Harry interviewed for his story, which really captures the current state of Apple’s immersive content evangelism.
