Spring is the time of somewhat odd Apple announcements. We all know we’ll see the revisions to all of the company’s software platforms in June at the Worldwide Developers Conference, and that new iPhones and Apple Watches arrive in September. But spring? Anything can happen! The field’s wide open.
If this year’s spring announcements have a theme, it could perhaps be best summarized as “everything old is new again.” From the iPhone 16e’s iPhone-14-like design to the amazing staying power of the M3 line, Apple’s once again shown us how it loves to recycle.
But this week’s unveiling of the latest MacBook Air, Mac Studio, iPad Air, and base-level iPad demonstrate something else as well: Apple’s commitment to bring down the cost curve and provide its customers more for their money. That’s not a traditional Apple move, and it does raise some potential wrinkles for the company.
