Apple may be releasing an M5 MacBook Pro by spring 2025, but the M6 models due in late 2026 or early 2027 will be built to spur upgrades.
Apple’s upcoming MacBook updates could be enough to drive upgrades
For companies that rely on upgrade cycles for revenue, there can sometimes be such a thing as too good a product. It’s not an unfamiliar situation for Apple, considering its iPad lineup has always seen a long consumer upgrade cycle.
But that hasn’t always been the case for the Mac. According to Mark Gurman’s Power On newsletter from Bloomberg, Apple will need to focus on other aspects beyond performance upgrades to entice its expanding customer base to bother upgrading.
Rumor Score: 🤯 Likely
