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Apple has formed a new Answers, Knowledge and Information team of engineers to develop in-house AI services, including a new Siri search experience similar to ChatGPT.

Smartphone with colorful border, dark-themed home screen showing calendar, app icons like email, Slack, and AI on a patterned background.
A forthcoming Siri will be better able to leverage built-in services to assist user queries.

In addition to existing Apple staff, the company is now actively recruiting for engineers with search algorithm and engine development, according to Bloomberg.

While the structure of the Answers, Knowledge and Information (AKI) team is new, the goal of a revamped Siri has been ongoing: a long-awaited updated version with more contextual understanding, based on a new large language model (LLM) engine.

Rumor Score: 🤔 Possible

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